Overview and key figures
Vodafone is a leading global provider of communication services for both consumers and businesses. The company operates mobile and fixed networks across Europe and Africa and delivers digital connectivity at scale. To support its large, multi-country operations, Vodafone has invested heavily in digital transformation, automation, and next-generation technologies to improve customer engagement, operational efficiency, and speed to market.
Vodafone operates mobile and fixed networks in 22 countries and partners with mobile network operators in 48 additional countries, serving customers across multiple regions worldwide.
+300 000 000 mobile customers
Globally
Direct presence in 22 countries
And partnerships in 48 other countries
Deployment across 11 countries
Across Europe and Africa
+1 000 users onboarded
On the digital platform
A large-scale digital transformation driven by AI, automation, and autonomous platforms
Key features:
Strong focus on digital transformation and end-to-end automation across customer-facing and internal operations
Use of GenAI-powered Blueprint to reimagine requirements analysis and accelerate solution design
Deployment of an autonomous procurement platform supporting large-scale, multi-country operations
Enablement of enterprise and public sector solutions, including connectivity, security, and managed services
Support for complex ordering, billing, and business systems at high volume
Results:
✅ 7% increase in Average Revenue Per User (ARPU)
✅ 22% reduction in commissions
✅ 12% increase in offer acceptance rates
✅ MVP launched in just two months, enabled by Blueprint’s GenAI-driven approach
✅ Autonomous procurement platform successfully launched in 11 countries
✅ Scaled to over 1,000 users across Europe and Africa
✅ 25% increase in speed and productivity across large ordering, billing, and core business systems
✅ Communication time reduced from two days to 30 minutes between internal teams and end customers
✅ 50% improvement in quality of debt collection workflows
✅ 4-hour time-to-market, reduced from 3–5 days