{"id":7575,"date":"2026-01-26T10:21:08","date_gmt":"2026-01-26T10:21:08","guid":{"rendered":"https:\/\/www.iriz-consulting.com\/?page_id=7575"},"modified":"2026-02-19T15:44:31","modified_gmt":"2026-02-19T15:44:31","slug":"pega-use-cases-rabobank","status":"publish","type":"page","link":"https:\/\/www.iriz-consulting.com\/en\/pega-use-cases-rabobank\/","title":{"rendered":"Rabobank"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Rabobank-logo\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Overview and key figures<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rabobank is a major global financial institution, originally founded as a Dutch cooperative bank. The bank\u2019s strategy focuses on digital transformation, process simplification, and the <\/span><\/span>delivery of highly personalized and seamless customer experiences.<\/span><\/span><\/p>\n

To achieve this, Rabobank partnered with <\/strong><\/span><\/span>Pega<\/span><\/span> to modernize and automate key business processes using <\/span><\/span>low<\/span><\/span>-code and AI-powered <\/span><\/span>platforms from <\/span><\/span>Pega<\/span><\/span>, notably <\/span><\/span>Pega<\/span><\/span> Customer <\/span><\/span>Decision<\/span><\/span> Hub<\/span><\/span> to enable real-time, personalized customer engagement.<\/span><\/span><\/strong><\/span><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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9 million clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Globally<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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40% market share<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In corporate lending\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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4 million interactions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Personalized per day via <\/span><\/span>Pega<\/span><\/span> Customer <\/span><\/span>Decision<\/span><\/span> Hub<\/span><\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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98.7\u202f% of customer interactions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Processed digitally via Pega Cloud<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Modernize and automate key business processes through Pega Customer Decision Hub<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Key Features:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital Process Automation\u200b<\/span><\/b>\u200b<\/p>\n

Rabobank used Pega\u2019s low-code platform to digitize commercial lending and leasing processes, replacing slow, paperwork-heavy systems with automated workflows.\u200b<\/p>\n

AI-Powered Decisioning and <\/span><\/b>Personalization<\/span><\/b><\/p>\n

The bank deployed Pega Customer Decision Hub on Pega Cloud\u00ae to unify customer interactions across channels (app, web, call center) and deliver one\u2011to\u2011one personalized experiences powered by real\u2011time decisioning and adaptive AI models.\u200b<\/p>\n

Process Simplification and Rationalization\u200b<\/span><\/b>\u200b<\/p>\n

Commercial loan and lease documentation requirements were reduced and rationalized using Pega workflows to lower complexity.\u200b<\/p>\n

Cloud\u2011Native Deployment\u200b<\/span><\/b>\u200b<\/p>\n

Rabobank runs its decisioning and customer engagement platforms on Pega Cloud, enabling high availability and zero unplanned downtime while delivering real\u2011time personalization.\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Key Results\u200b:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rabobank achieved significant business outcomes from Pega implementations across commercial lending and customer engagement:\u200b<\/p>\n

\u2705 Commercial funding and leasing\u200b<\/span><\/b>\u200b<\/p>\n

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  • Loan approval processes reduced from several weeks to ~24 hours.\u200b<\/span>\u200b<\/li>\n
  • Lease approvals in just ~60 seconds.\u200b<\/li>\n
  • Document requirements reduced from 10 to 3 per application.\u200b<\/li>\n
  • $80 million annual cost savings through streamlined lending operations.\u200b<\/li>\n<\/ul>\n

    \u2705 Customer Engagement & Marketing\u200b<\/span><\/b>\u200b<\/p>\n

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    • 4\u202f\u00d7 increase in click\u2011through rates using Pega Customer Decision Hub personalization.\u200b<\/li>\n
    • 208\u202f% increase in conversion on targeted, personalized interactions.\u200b<\/li>\n
    • 4.7\u202f% increase in customer lifetime value contributed by personalized experiences.\u200b<\/li>\n
    • 2.4\u202f% reduction in cost to serve customers via automated digital interactions.\u200b<\/li>\n
    • 25\u202f\u00d7 more interactions per year compared to legacy approaches.\u200b<\/li>\n
    • Nearly all interactions fully digital (98.7\u202f%) supporting faster service and scalability.\u200b<\/li>\n<\/ul>\n

      \u200b<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      Descriptif et chiffres cl\u00e9s Rabobank est une grande institution financi\u00e8re mondiale, fond\u00e9e \u00e0 l\u2019origine comme une banque coop\u00e9rative n\u00e9erlandaise. La strat\u00e9gie de la banque est ax\u00e9e sur la transformation digitale, la simplification des processus et la fourniture d\u2019exp\u00e9riences clients hautement personnalis\u00e9es et fluides. Pour y parvenir, Rabobank s\u2019est associ\u00e9e \u00e0 Pega afin de moderniser et […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-7575","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.iriz-consulting.com\/en\/wp-json\/wp\/v2\/pages\/7575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iriz-consulting.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.iriz-consulting.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.iriz-consulting.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iriz-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=7575"}],"version-history":[{"count":13,"href":"https:\/\/www.iriz-consulting.com\/en\/wp-json\/wp\/v2\/pages\/7575\/revisions"}],"predecessor-version":[{"id":7595,"href":"https:\/\/www.iriz-consulting.com\/en\/wp-json\/wp\/v2\/pages\/7575\/revisions\/7595"}],"wp:attachment":[{"href":"https:\/\/www.iriz-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=7575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}